Enhancing Vendor and Attendee Experience at the

Johnson County Peach Festival with SaaSquatchAI

Case Study: Enhancing Vendor and Attendee Experience at the Johnson County Peach Festival with SaaSquatchAI

SaaSquatchAI Business Overview

SaaSquatchAI is a leading provider of innovative solutions for startups, small businesses, and medium enterprises. Our services include building specialized marketing funnels, creating tailored surveys, and leveraging data analytics to drive business growth and enhance customer engagement. Our goal is to help businesses streamline their operations, improve customer interactions, and make data-driven decisions. We will be adding additional information as it becomes available.

Sign up today at the bottom with our Peach Festival Special! Make sure to use the code 'PEACHES' to claim your offer!

Client Information

Client: Johnson County Peach Festival

Industry: Event/Festival Management

Background: The Johnson County Peach Festival, the longest-running festival in Arkansas, has a rich history and a significant local following. However, the festival faced challenges in maintaining effective communication between the Peach Festival Committee and its vendors and attendees. With the talk of doubling the festival in size over the next 5 years, the Peach Festival needs more input from its attendees about what they want the festival to be.

Project Details

To address the communication gap and enhance the overall experience for both vendors and attendees, SaaSquatchAI implemented a tailored solution:

1. Specialized Funnels: We created specialized funnels for each vendor, enabling attendees to provide feedback through targeted surveys.

2. Survey Implementation: We compiled a comprehensive list of all festival vendors and developed a user-friendly survey system. Attendees could scan a QR code displayed at vendor tents and trailers, leading them to a survey with three key questions.

3. Survey Questions:

- Overall rating of the vendor (1-5 scale)

- Cleanliness and friendliness rating of the vendor (1-5 scale)

- Interest in seeing the vendor at the next year’s festival

4. Data Collection: Attendees were asked to provide their first and last name, with optional fields for date of birth, phone number, and email. This approach ensured valuable data collection while respecting attendee privacy.

Results and Outcome

With this being the inaugural year of implementing attendee feedback surveys at the Johnson County Peach Festival, it yielded some impressive results:

- Survey Participation: Over 440 surveys were completed across more than 60 vendors, demonstrating strong engagement from festival attendees.

Key Insights:

- The overall rating of vendors, on a scale from 1 (poor) to 5 (outstanding)

- Cleanliness and friendliness rating of vendors, also on a scale from 1 (poor) to 5 (outstanding)

- Attendee interest in seeing specific vendors return next year

- Impact on Festival Planning: The collected data provided the Peach Festival Committee with crucial insights into attendee preferences and vendor performance. This information will help guide future vendor selection and improve festival planning.

Quick Stats

Out of the 443 total Vendor Reviews, we were able to come up with some fun stats about the attendees:

(Note, these stats are based upon information given during the survey and have not been verified with the individuals)

77 The Oldest Attendee

Born in 1947

7 The Youngest Attendee

Born in 2015

Gmail

Most Commonly Used Email Platform

Most Surveys Submitted By An Individual

360

People who submitted at least one survey

Age Groups & Birthdays

Under Age 13

Age 14-19

Age 20-29

Age 30-39

Age 40-49

Age 50+

Of the 385 surveys submitted with the optional date of birth, 15 days tied for the most common birthday with a total of 3 individuals each day! Those days were 2/8, 3/19, 3/21, 4/15, 4/17, 5/15, 5/19, 5/23, 7/7, 7/14, 7/19, 7/24, 8/22, 9/20, and 10/14!

Visuals and Supporting Data

The Spreadsheet showing all vendors with 10+ submissions over the three day event

An Example Survey Submission For A Vendor

An Example of a landing page for visitors to see after filling out the survey

Our Peach Festival Review Signs at the Stage!

The results of vendor submissions along with ratings.

An example of the survey an attendee would have seen

Conclusion

Teaming up with the Johnson County Peach Festival has allowed SaaSquatchAI to provide valuable data that will help shape the future of the festival. By understanding attendee preferences and vendor performance, the Peach Festival Committee can make informed decisions that will enhance the festival experience for years to come. This collaboration exemplifies how SaaSquatchAI's innovative solutions can drive meaningful improvements in event management and customer engagement.

The detailed feedback and high participation rate underscore the importance of effective communication and data-driven decision-making. SaaSquatchAI remains committed to helping businesses and organizations achieve their goals through customized solutions and advanced analytics.

As we continue to work with the Johnson County Peach Festival, we look forward to seeing the festival thrive and grow, ensuring its success long into the future.